Since making my booking I've told loads of people where we're holidaying this year, and not one person has ever previously considered a boating holiday. Strangely, my enthusiasm for this together with showing people the boat (smartphones are great for this type of thing) has made almost everyone envious and loads of them are now at least looking at websites to see what it's about. I'll bet a couple of them will book next year.
That's exposure, generated by the right sort of marketing, ie what is of interest to the average hirer. It's not solitude and the environment, it's having fun on the precious week or two we're allowed from the drudgery of work and making the place seem attractive. I'm not telling people I'm going on a glorified dodgems or river racetrack, I'm telling them I'm going to be completely chilled, in a beautiful part of our magnificent country with a nice meal in a riverside pub most evenings. People love the sound of that and in my opinion that's how the broads should be marketed.