Extract from that link.
Luxury boats are not the only reinvention taking place here. Earlier this year, the members of the Broads Authority voted to rename the area Broads National Park, identifying it as a member of the 15-strong family of National Parks in England, Wales and Scotland, which includes areas such as the Lake District, Peak District, Snowdonia and Loch Lomond.
“Everyone thinks of the Broads as a boating holiday destination,” says Bruce Hanson, tourism promotion officer for the Broads Authority. “We’re not trying to take away from that, but actually there is so much to do on land too — more than on water.”
For example, he says, there are fantastic walks (the Broads has more than 190 miles of footpaths) and out-of-the-way places such as the Berney Arms railway station, a request stop three-and-a-half miles from the nearest road.
What’s more, in summer the northern part of the Broads is at capacity but the southern area — places like the Waveney Valley between Norfolk and Suffolk — remain relatively unexplored. Being part of the National Parks brand will help convey a new message, Hanson hopes, as well as helping target overseas tourists for whom the Broads is not currently on the map. “You used to have a lot of German and Dutch coming here,” he says.