Ah Tim, I have seen that shop, but never been in it! Anything above Lincoln is NORTH to me but yes I know its East Yorkshire, I was reminded many years ago by a couple who worked at Rowentrees, one on the two finger Kit Kat the other on the four Kit Kat conveyor belt. I think its me, well i know its me, I am intrenched in the old noggin from all my years staying at Whitby! So yes I think and say North Yorkshire!
My sincere appologies to ALL East Yorkshire folk.
Iain.