Correct MM, but it has been said for many decades up here, that the short name made it a best seller. It is not these days so. Whyte & MacKay and the Famous Grouse, are top of the whisky selling blended charts. Not to be confused with our Single Malts.
I had to inform the owner/manager of the Wig & Pen in Norwich, that The Famous Grouse was NOT a malt whisky, but a blended variety off!
Iain