Working for a printers, this is a familiar story, in the last 8 months I’ve seen at least 6 if not more long established firms go under, two of them being absolutely huge companies, the likes that printed Tesco club card statements etc.
Its a three-fold problem as I see it, the first instance being the rise of online marketing and e-commerce, the 2nd being how print is seen, for many years it had a value, and was almost viewed as a craft, now it’s seen entirely as a commodity, much like sellotape or paper clips, and perhaps the biggest issue is print management companies, aka print farmers, who walk into a big business like Coca-cola for instance and say “we’ll source all your print, and save you money” inevitably they don’t save anyone any money and just strip profit out the print firms to pad their own pockets, going from printer to printer as they hit their respective credit limits.
you can only sell a £10 note for £5 for so long...