boatmadmike Posted February 1, 2015 Share Posted February 1, 2015 Here's the new hoseasons logo Quote Link to comment Share on other sites More sharing options...
boatmadmike Posted February 1, 2015 Author Share Posted February 1, 2015 Tell me what you think off there new logo Quote Link to comment Share on other sites More sharing options...
JawsOrca Posted February 1, 2015 Share Posted February 1, 2015 Holy ...... I can see why Clive has his own... Geez Quote Link to comment Share on other sites More sharing options...
Chelsea14Ian Posted February 1, 2015 Share Posted February 1, 2015 its not very eyecatching is it. Quote Link to comment Share on other sites More sharing options...
LondonRascal Posted February 1, 2015 Share Posted February 1, 2015 Really? like REALLY! I've found the agency who was tasked with the re-brand - http://fouragency.co.uk/portfolio/hoseasons-re-brand/ have a look they say: "Hoseasons, the self-catering holiday expert, has unveiled a new brand identity and we’re the creative team behind it. We’re delighted that we’ve been able to create a new identity for Hoseasons that pays gentle tribute to the company’s heritage whilst also looks forward in an elegant, brave and exciting way." I can only presume this monstrosity they have come up with for use on the boats was some cobbled together creation 'in house', since it has nothing of the new 'green petal' re-branded design about it. Indeed, it is what you'd expect to find on the letterhead of some IT solutions provider called 'Grey Circle Solutions' everything is bland even the tech. The classic Bluebird was unmistakable, and then the more 'curvaceous' bird in flight, also happened to be blue might not have been to everybody's taste but it was an evolution on you could say from the original - not too bad but this new one is terrible to my eye. Quote Link to comment Share on other sites More sharing options...
BroadScot Posted February 1, 2015 Share Posted February 1, 2015 WHAT??? New Logo? Someone is having a laugh at Hoseasons surely? A five year old could come up with a better one! Iain 1 Quote Link to comment Share on other sites More sharing options...
boatmadmike Posted February 1, 2015 Author Share Posted February 1, 2015 I don't like the new logo it's not hoseasons anymore you can't beat the blue bird logo 1 Quote Link to comment Share on other sites More sharing options...
SPEEDTRIPLE Posted February 1, 2015 Share Posted February 1, 2015 I don't like the new logo it's not hoseasons anymore you can't beat the blue bird logo I assume you mean the OLD bluebird logo. That was iconic, and Hoseasons lost a lot of their appeal when they went for the blue wings. 1 Quote Link to comment Share on other sites More sharing options...
GeoffandWendy Posted February 1, 2015 Share Posted February 1, 2015 This would be better! Hoseasons Boating Holidays 2 Quote Link to comment Share on other sites More sharing options...
boatmadmike Posted February 1, 2015 Author Share Posted February 1, 2015 Yes meant for the original blue bird and the logo which changed in 2001 Quote Link to comment Share on other sites More sharing options...
boatmadmike Posted February 1, 2015 Author Share Posted February 1, 2015 I can't see if this new logo will last Quote Link to comment Share on other sites More sharing options...
unclemike Posted February 1, 2015 Share Posted February 1, 2015 clives new logo Quote Link to comment Share on other sites More sharing options...
Dan Posted February 1, 2015 Share Posted February 1, 2015 Hoseasons new logo is the leafs as here http://www.travelbulletin.co.uk/images/Hoseasons-Colour%20Core%20Logo.jpg I suspect Royalls have done their own interpretation to try and include a bird too! Dan Quote Link to comment Share on other sites More sharing options...
boatmadmike Posted February 1, 2015 Author Share Posted February 1, 2015 Dan that is the new logo for hoseasons Quote Link to comment Share on other sites More sharing options...
SweetKingfisher1 Posted February 1, 2015 Share Posted February 1, 2015 I know Hoseasons logo is not brilliant, but that is life and Hoseasons are moving on for 2015 . Regards Marina Quote Link to comment Share on other sites More sharing options...
andyhesford Posted February 1, 2015 Share Posted February 1, 2015 why fix something that's not broken 2 Quote Link to comment Share on other sites More sharing options...
JennyMorgan Posted February 1, 2015 Share Posted February 1, 2015 Am I impressed? Quote Link to comment Share on other sites More sharing options...
BroadScot Posted February 1, 2015 Share Posted February 1, 2015 Am I impressed? JM Jimmy Hoseason must be turning in his grave. Iain. Quote Link to comment Share on other sites More sharing options...
boatmadmike Posted February 1, 2015 Author Share Posted February 1, 2015 Jimmy would turn in his grave wish they just leave the hoseasons logo as it is Quote Link to comment Share on other sites More sharing options...
Siddy Posted February 1, 2015 Share Posted February 1, 2015 So are they part of the big group Wyndham, noticed above and clicked as I ramada offers sent own is part of the group and cottage 4 u is part of them in the UK group. Quote Link to comment Share on other sites More sharing options...
JimG Posted February 1, 2015 Share Posted February 1, 2015 I'll keep it short and sweet. Hate it. 1 Quote Link to comment Share on other sites More sharing options...
JennyMorgan Posted February 1, 2015 Share Posted February 1, 2015 Compare: https://www.google.co.uk/search?safe=off&hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=781&q=Hoseasons+Logo&oq=Hoseasons+Logo&gs_l=img.12..0.3424.13863.0.16834.14.6.0.8.8.0.212.807.0j5j1.6.0.msedr...0...1ac.1.61.img..0.14.843.tf64-vfMHyI#imgdii=_ Quote Link to comment Share on other sites More sharing options...
Oddfellow Posted February 2, 2015 Share Posted February 2, 2015 The Leaf logo is reminiscent to the blue wings logo, but would be anything but eyecatching on a hull. If this is the Hoseason's logo for hulls, it is awful. Worse though is that the company would seem to have two logos now which, in branding terms, is remarkably stupid; though it's fine by me The idea behind the new leaf logo was to take the company up-market, allining itself with Sainsburys rather than Asda and Tesco with the aim of trying to allign itself with Waitrose. I suspect nobody gave a second thought to what the new leaf logo would look like on the bows of a boat else, Hoseason's wasn't worried about Bow Insignias anymore. This would be a remarkable turn around as is was precisely this argument about forcing boatyards to use it that caused one yard to break away from Hoseasons in recent years. Quote Link to comment Share on other sites More sharing options...
MauriceMynah Posted February 2, 2015 Share Posted February 2, 2015 I really despair of companies these days. There was a time when a youngster would come out of university and get a job at the bottom of the ladder. Yes the youngster would be fast tracked to a better position, but only after he/she had learned about the business they'd entered. Nowadays, they go straight into a company and demand they be listened to, with little or no practical knowledge of the subject. Result (given the numbers of students studying Media or Marketing) the first thing they want to do is "Re-Brand". It's the only thing they know about! The problem is that companies listen and are led by the nose. ARGHHHHHhhhhhh Quote Link to comment Share on other sites More sharing options...
JennyMorgan Posted February 2, 2015 Share Posted February 2, 2015 John, very apt re a certain other rebranding exercise! Quote Link to comment Share on other sites More sharing options...
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